E-commerce and WhatsApp pay: new digital habits in quarantine

“From today I am selling on Whatsapp” - just like that: the most popular green app in the west is renewed. No longer just chats, groups and emojis: Zuckerberg recently said that the messaging app par excellence will increasingly approach a real social Whatsapp was born as a messaging app addressed to individuals: it is SMS 2.0, a platform for chatting in real time, exchanging texts, gifs, photos, videos, with features that are renewed periodically to ensure a functional and at the same time user experience Enjoyable.

With a view to expanding to the corporate world, the app offers its own spin-off: Whatsapp Business, to allow companies to cut distances with their customer base, through an Only time will tell: what is certain is that Whatsapp users are today around 1 billion and 600 million. Bringing a sales option within such a widely used platform, in the short or long term, could move some important game piece.

For the moment Amazon can feel comfortable: the Whatsapp Commerce Catalog would not be a section where you can buy in-app, but simply a real digital catalog where you can consult the various products, for which the purchase is expected the referral of the brand to ecommerce. On the other hand, not having a logistics structure like that of the Seattle giant to date, Whatsapp would act as a mere intermediary between users and the site. But soon things could change...

network, allowing Business users to have a personal window where they can upload their products.