E-commerce in 2020: changes, evolutions and trends
On a scale from 1 to 100 we could say 100 or the maximum that could reach, for now.
How much has e-commerce changed in the past 10 years?
On a scale from 1 to 100 we could say 100 or the maximum that could reach, for now. In just ten years the online market has had a truly remarkable increase thanks to the advent of e-commerce, and year after year we have seen more and more changes not only in our way of shopping, but also and above all that of relating to this universe. From this point of view, 2019 was the year - and we are talking about the past because the forecasts are now all aimed at 2020 - in which smart intelligence has really started to take the upper hand in digital logic. To fully understand this speech there is an example, very close to our everyday reality, which could be very interesting to analyze. The whatsapp case Since whatsapp was born, conversations between people have never been the same. We have gone through several phases that have definitely changed the way we speak.
Today:
Writing has become the predominant weapon of any conversation that requires attention; Voice messages outperformed the calls. Today we all communicate with voice messages instead of the classic phone call.
In a few years, technology has definitely changed the way we communicate. Now, analyzing this small cross-section of today’s society allows us to get to the first point of the trends for e-commerce 2020: you can do voice search on an e-commerce, asking the voice assistant to show the product based on preferences of colors, sizes etc. What does this mean? That e-commerce in 2020 will have to adapt their logic to the introduction of software that allows voice search. More than 70% of people today use the voice assistant to search the internet. More than half of this percentage will prefer to use the voice assistant to browse e-commerce, rather than going to a real shop and relating to a job. Of course, if for a moment we focused on a sociological analysis, we will understand that today the number of people who prefer virtual interaction to physical interaction is somewhat identifying how much society is really changing.
How much will change the way of doing e-commerce in 2020 If there hadn’t been people able to appreciate digital changes, today we would most likely not be able to talk about trends for e-commerce. This is to say that in reality nothing could be possible today, if all of us had not wished to progress and improve our lives. Smart intelligence in the business world, for example, was born for this: companies and individual entrepreneurs really wanted to improve their internal management processes. Automation represents the answer to this implicit question. Today without the automated processes we would not have the detailed information we have about customers when we do analysis, and it would be much more complex to manage the development and production process. The changes in e-commerce in 2020 affect 3 main aspects: