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The Handelot Times
Trade

Microsoft to permanently close all of its retail stores

Microsoft is giving up on physical retail.

The Handelot Times Issue 20, August 2020 2 min read

Microsoft is giving up on physical retail. The company announced plans to permanently close all Microsoft Store locations in the United States and around the world, except for four locations that will be “reimagined” as experience centers that no longer sell products.

Those locations are New York City (Fifth Ave), London (Oxford Circus), Sydney (Westfield Sydney), and the Redmond campus location. The London store only just opened about a year ago. All other Microsoft Store locations across the United States and globally will be closing, and the company will concentrate on digital retail moving forward. Microsoft says Microsoft.com and the Xbox and Windows storefronts reach up to 1.2 billion monthly customers in 190 markets.

The company tells that no layoffs will result from today’s decision. “Our commitment to growing and developing careers from this diverse talent pool is stronger than ever,” Microsoft Store VP David Porter said in a LinkedIn post on the move.

Microsoft’s Xbox Series X is launching this holiday, so it makes sense that the company had at least initially planned for the stores to make it that far. The dual-screen Surface Neo device that was also going to ship during the holidays has been delayed, though the Surface Duo is apparently still on track for this year. Still, if you were hoping your local Microsoft Store would be a surefire bet for a new Xbox, you’ll have to look elsewhere.

The rest of this article is in the magazine Continue in issue 20

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