The great unlocking: the decision that cannot wait
Why the most important decision of 2026 is not about buying AI, but becoming AI-native.
Summer 2026 may be remembered as the season when the technology industry pressed every button at once. Trillion-dollar valuations. Record-breaking investments. Agentic AI. Humanoid robotics. Sovereign AI initiatives. An accelerating race among technology giants.
Yet history rarely remembers the noise. It remembers the decisions. And among all the decisions confronting business leaders today, one stands apart from the rest.
Will they fundamentally embrace Generative AI, or will they continue treating it as somebody else’s transformation?
The world has already changed
The debate is over. Generative AI is no longer emerging technology. It is operating infrastructure.