Google, new algorithm against inaccurate sites and clickbait

An important update for Google’s search algorithm is coming, with which the giant will penalize sites and content that spread inaccurate, unverified and hoax news.

The focus of the company is above all the click-bait, or the practice of creating content specifically to gain user positions and clicks, often using titles that do not reflect the news reported.

Starting Monday, August 22, the Helpful Content Update had released globally for English-speaking users, while a second is scheduled for the next few weeks in other languages.

In a post, the Mountain View company explains that credible and helpful content will be rewarded, ‘helpful’ in fact, as well as the most reliable reviews. ‘Many of us have experienced the frustration of visiting a web page that appears to have what we’re looking for, but doesn’t live up to our expectations,’ writes Google.