Apple is already thinking about the second generation viewer: it will arrive in 2025 and will cost less

Meanwhile, analyst Ming-Chi Kuo has decided to talk about the second generation of the headset, which will arrive no earlier than 2025. According to Kuo, the second generation headset is already in development and two different models will arrive: one high-end, produced by the Luxcaseict company, and a low-end one, produced instead by Foxconn. With the second generation, Apple will essentially aim to reduce the costs of the device: the first generation AR / MR viewer will in fact have a decidedly high cost and will not be affordable for everyone, with an expected price between three thousand and five thousand dollars. The company’s goal is therefore to reduce costs as much as possible by 2025. Recall that Apple’s first viewer will most likely be announced during WWDC 2023, which is usually held in June. Among the features of the viewer, we mention ‘about 12 cameras’, two screens in 4K resolution and hand and eye movement tracking.

Going more specifically, quoting an anonymous Apple executive close to the developments, Nikkei Asia claims that the first model of Apple’s AR/ VR viewer will be extremely expensive, theoretically with a price between 3,000 and 5,000 dollars per unit, therefore out of the reach of most. Instead, the second model will have a more affordable price while remaining a high-end product and is already under development at Foxconn.

We report below, an extract from the report with the most relevant passages on the issue:

“Foxconn is also helping with the AR project, four people told Nikkei Asia. Apple’s longtime partner will be working on parallel development of a cheaper second-generation AR device, four sources said. Foxconn’s focus will be on automating mass production and improving production performance to help Apple reduce overall costs, according to two people familiar with the plans.”