Apple lowest sales since 5 years

Bad news from and for Apple: iPhone sales have fallen at the most pronounced pace ever in the first three months of 2019: -17%.

A no small beating, but from Cupertino they give sign of knowing and being able to manage the damage. During the presentation of the latest sales figures, Tim Cook told that part of the sales crisis would have already been resolved, that sales would have already stabilized and that the sales forecasts of iWatches and iPhones for the coming months suggested that things would have improve soon. But that simply didn’t happen. In fact, the IDC report on the first quarter of 2019 regarding the EMEA area shows unequivocal numbers and the sector falling, but some surprises among the manufacturers: Huawei is growing at double digits, Apple is collapsing instead.

The sales figures for smartphones in the EMEA region (Europe, Middle East and Africa) for the first quarter of 2019 are clear: not only do they sell less smartphones, but also the average price is lower. To pay the consequences, once again, are the companies that list the highest-end products. Apple, in particular, recorded the worst data in the first quarter of 2019, with a market share of 23%, the lowest in the last five years.

Why can that be?

Are we tired of buying new smartphones all the time?