Apple officially cancels AirPower

During the weekend Apple announced, in a note by Dan Riccio, the cancellation of AirPower: it does not reach the standards of Cupertino.

Apple has officially abandoned the AirPower project, one of the biggest flops in the company’s recent history, for several reasons. Introduced nearly two years ago, Apple’s wireless charging pad has never been released and never will be. Let’s analyze the reasons for this failure, trying to understand why Apple has come to make this decision.

This is the statement shared by Dan Riccio, vice president of hardware engineering at Apple: ‘After much effort, we concluded that AirPower will not reach our high standards and we canceled the project. We apologize to customers who were looking forward to seeing this launch. We continue to believe that the future is wireless and we will strive to advance the wireless experience’. Why an important company like Apple, always attentive to details and customer satisfaction, presented a product that is not yet ready, promising that it would be available after a few months?

The failures of the recent past (and of Steve Jobs) In the recent history of the company we have always seen presentations of hardware products that were then launched within a few weeks. Sometimes a few problems have occurred, but Apple has always kept its promises when it comes to launches and availability of various iPhones, iPads or Macs. The company has accustomed its customers to pre-order a product a few days after the presentation and to receive it at home within a few weeks. The exceptions were few. The best known is the first iPhone, which was presented in January 2007 and marketed only in June of the same year.