Apple releases iOS 14.5: more privacy, app control and monopoly issues

As expected, Apple has released the iOS 14.5 update for its iPhones, starting with the 6S model onwards.

Among the various innovations made, the most awaited one concerns the greater control over user privacy, created with App Tracking Transparency (ATT). A turning point that has moved many hi-tech big names, primarily Facebook, to denounce the negative impact that the feature will have on advertisers’ advertising revenue.

According to the release notes, the update mainly fixes a bug related to the new App Tracking Transparency feature that may have prevented some users from receiving requests from the apps.

“This update addresses an issue with App Tracking Transparency where some users who previously turned off ‘Allow apps to request tracking’ in Settings may not receive prompts from apps after turning it back on. This update also provides important security updates and is recommended for all users” By activating the request for app monitoring in the iPhone settings, users will receive, upon opening a new application, a request notice on the green light to track online activities. If not granted, the app will work the same but will not collect information for the so-called IDFA, “identifier for advertisers”, the identifier with which advertisers build targeted campaigns.