Apple’s rise: in 2025, it is set to become the world’s leading smartphone manufacturer

Currently, Samsung holds a slight advantage of about 3% in global market share, but Apple’s recent strategic moves are expected to shift the balance of power. The release of the iPhone 16 series, especially the iPhone 16 Pro and Pro Max models, has given Apple a significant boost, with analysts forecasting a surge in sales during the last two quarters of 2024. Apple’s market share has been steadily growing, and the trajectory suggests a more aggressive push to dominate in 2025.

The iPhone 16 series: driving Apple’s dominance

The success Apple has achieved in recent years can be attributed to a combination of innovative design, cutting-edge technology, and a strategic pricing model. The iPhone 16 series, which debuted in September 2024, has already garnered attention for its exceptional performance and advanced features. While the iPhone 16 and iPhone 16 Plus may not have captured the limelight as much as the Pro models, it is the iPhone 16 Pro and Pro Max that are expected to drive Apple’s dominance in the smartphone market. These premium models offer advanced camera systems, enhanced displays, and the new Apple Intelligence technology, which promises to reshape how consumers interact with their devices. The demand for these high-end iPhones will continue to soar, providing the perfect launchpad for Apple to surpass Samsung by the first half of 2025.

Emerging markets: Apple’s secret weapon for growth

However, it’s not just the high-end models that will propel Apple to the top. According to analysts at Counterpoint and Techinsights, Apple’s continued success in emerging markets, especially in countries like India and China, will play a crucial role in securing its position as the global leader. In these regions, where price sensitivity is more pronounced, Apple’s older models, including the iPhone 13 and iPhone 14, are seeing strong demand. This success in emerging markets, combined with the demand for the latest Pro models in more affluent regions, will fuel Apple’s rise to the top.

The iPhone SE 4: a game changer for Apple’s market share

One of the key factors contributing to Apple’s dominance is the anticipated release of the iPhone SE 4, expected to launch in early 2025. Positioned as an entry-level device, the iPhone SE 4 will appeal to a broader audience by combining features from the latest iPhone models with a more affordable price tag. Rumored to be priced under $500, the iPhone SE 4 will likely feature a proprietary modem, making it the first Apple smartphone to do so. This move signals Apple’s commitment to making its devices more accessible while still delivering cutting-edge technology. As analysts predict, the iPhone SE 4 will perform exceptionally well in both developed and emerging markets, further propelling Apple’s growth and helping it surpass Samsung.