The Handelot Times
Can the iPhone 11 stop Apple’s slide?
Out of all the major vendors caught up in the Great Global Smartphone Stagnation, Apple seems to be suffering the most.
Out of all the major vendors caught up in the Great Global Smartphone Stagnation, Apple seems to be suffering the most. Counterpoint Research reports that, over a one-year period ending with the conclusion of Q2 2019, the firm saw their shipments decline 11% and their revenues fall 12%, a mammoth decline for a tech brand so used to being on top. It’s bad enough they’ve been forced to play second fiddle to Samsung, and now their losses are hitting double-digit percentages. Luckily it’s iPhone season, and Apple badly needs a win.
A reason regularly given for the shipment malaise is that phones made in the last few years contain fewer and fewer essential upgrades.
So what does the iPhone hold in store? For one, the camera.
Competitor Huawei has prided its smartphone division on being innovative with its photo-taking capabilities. Apple is positioning itself to go after their turf, packing a 12MP ultrawide lens into the iPhone 11’s camera setup. At 13mm, it comes close to Samsung’s 12mm lens (but is ultimately second-best). The firm is also promising better battery life than on the previous release, the iPhone XR, for which it was already a standout feature.
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