Honor 50 and 50 Lite land with Google play services inside

HONOR is back. And it is back stronger than ever, newer than ever, but above all with a wealth of experience that it will only be able to exploit in the coming months to assert itself in the difficult smartphone market.

A highly welcome return that had already been announced a few months ago but which only materialized last week (first decade of November, at the time of writing) with the presentation of the new HONOR 50, the first true smartphone of the company’s return to Europe.

The ban

It will definitely take some time for the HONOR brand to shine as before. But the Chinese brand, as mentioned, knows its stuff. It worked for years as an offshoot of HUAWEI, however, addressing a completely different audience, a much younger audience, designing smartphones that not only had a lower price than the top of the range of the others but also different peculiarities from the usual. Over the years it has made inroads among the youngest and has taken over a large slice of the market, managing to be recognized, dictate stylistic standards and more.

The ban imposed on HUAWEI by the US government has shut down all this temporarily. The Chinese company was inevitably struck by the inability to sell smartphones with Google services and had to shift the attention of its audience to smartwatches, fitness bands or notebooks. All valid products but it was clear that HONOR’s desire had always been to return to selling complete and valid smartphones to compete with the competition. HUAWEI has decided to unmark HONOR by selling it to an association of Chinese entrepreneurs. The beginning of a new path, different from before, away from the spotlight on HAUWEI and above all with the ability to restart with new smartphones with all Google services inside. A restart on par with the others.