Honor profile

Having released a gaming smartphone, the Honor Play, in the summer and preparing to release their brand new Honor Magic, it’s time to look back at how far Huawei’s sub-brand has come.

You, the trader, may think it strange to inject world history into an article on a top smartphone brand, but if you would humor me for a moment as I deal you the following analogy, you’ll see the similarities in play.

The world of today is made up of many nations, territories and empires, but it was not always this way. Before the Common Era, there were fewer, larger civilizations that controlled the Earth’s landmass. One such civilization is Phoenicia, who is responsible for the roots of the modern Latin script. Phoenicians colonized the Mediterranean ocean, leaving many settlements all over North Africa, and the Middles East. Chief among them was Carthage, a chief Phoenician city that transformed into an empire so large and powerful that it established its own colonies.

Huawei, like ancient Phoenicia, has carved out a vast territory for itself. As of this year, it has surpassed Apple to become the world’s second-largest smartphone maker. Their Mate 20 line of devices is widely expected to become a hot seller. And they are responsible for their own Carthage: the Honor sub-brand of budget smartphones that not only locked down the Chinese market but became a force to be reckoned with in markets worldwide.