Interview with Thomas Tanija

1. Can you tell us a bit about yourself and the history of clicktel? How did you get into the Apple and Samsung product business?

I am COO of clicktel GmbH, based in Kassel. For many years we have been active in international telecommunications wholesale, supplying retailers, distributors, online shops, and business customers with smartphones, tablets, and notebooks. Our focus has increasingly shifted over the years toward Apple and Samsung products, as we saw particularly high demand here and, at the same time, the opportunity to create real added value through specialization.

2. Clicktel focuses on Apple products and, more recently, Samsung. What motivated you to specialize so heavily in the Apple ecosystem at first, rather than positioning yourselves more broadly?

Apple stands for quality, stability, and exceptionally strong market demand. Through our specialization, we were able to build deep product knowledge, a strong international supplier network, and efficient processes. Instead of serving many categories only superficially, we deliberately concentrate on what we do best. This focus allows us to offer our customers better availability, attractive prices, and a high level of advisory expertise. Some time ago we additionally added Samsung as a brand, and we have already seen initial success and growth here.

3. Many of our readers are B2B retailers and resellers. What concrete advantages does clicktel offer wholesalers and business customers compared to traditional distributors?

Unlike traditional distributors, we are very flexible and act quickly. Our customers benefit from personal support, short-term product availability, international sourcing options, and individual solutions. We understand the challenges faced by retailers and resellers, and we place great value on quick decisions, transparency, and long-term partnerships.

4. You are currently launching a new e-shop. What was the main motivation behind it, and how does the new shop differ from your previous way of working?

The new e-shop is an important step in our development. Many customers want a platform where they can check prices around the clock, view availability, and place orders directly. Our goal was to combine the speed and flexibility of our trading business with a modern digital solution. In addition, we will launch our AI chatbot by the end of the month. This will allow our users to order directly via WhatsApp or other messengers.