Kazi Najib Ashraf: the new hero in the mobile phone action thriller

As the history taught us, the series of legends looked a bit like this: Motorola, Ericcsson and Nokia for a very long time, then Samsung and Motorola and, finally, the era of smartphones that landed on us. The game had changed to Blackberry, Android and iOS and within Android there was a multitude of players being led by Samsung. After the demise of Blackberry, the game was within iOS and Android and the whole basket of brands landed in the lap of Chinese companies.

Lately, Huawei with its little brother Honor had started to give a run for the money to Samsung and it seemed that the pedestal was about to shake the long-term leader but alas the games of destiny. Poor Huawei fell out of favor and along with that its upcoming sidekick.

The new kid on the block is now Xiaomi, a brand that is still hard to pronounce and confuses the hell out of people because of the way it’s spelled. However, it has made some very smart moves to fill in the blank left by the “assassinated” Huawei brand. From an online brand to a serious challenger, the story of Xiaomi is a typical “phoenix rising from ashes” fairy tale. Visionary leader dreams world domination and goes in an online mode for quite some time before unleashing production facilities across the home turf as well as in India.

Oh yes, India, that’s an interesting one: the country has banned the addictive Chinese apps and destroyed the aspirations of upcoming stars on TicTok, but couldn’t do anything to the multiple factories that Xiaomi has placed across the country bringing employment to thousands and an FDI dream for the new Asian Tiger. Here, the continuing lockdown and pandemic created a heavy demand for Xiaomi in India keeping the factories busy.