OnePlus announces business integration with Oppo

The two Chinese companies OnePlus and Oppo become a single company, at least from the point of view of the design and construction of the devices. OnePlus co-founder Pete Lau, current CEO, confirmed this through a post on the company’s official forum.

“As many of you know, I took on additional responsibilities last year to oversee the product strategy of both OnePlus and Oppo. In the meantime, we have integrated some of our teams to simplify activities and capitalize on shared resources. After seeing the positive impact of these changes, we decided to further integrate our organization into Oppo’s”. Well: to fully understand this story, we must connect to an interesting article published by GizChina a few months ago. In that article, we read that, when OnePlus appeared on the scene, there was a real tsunami in the mobile phone market. Xiaomi, Huawei, Meizu, and other China-based top-tier smartphone manufacturers were, at the same time, offering their own products with amazing features at affordable prices. And that was precisely the moment when some Chinese OEMs began sharing various technologies as part of a cooperation that - to date - sees OPPO, VIVO, Realme, iQOO and OnePlus connected.

If you go back in time to 6 years ago, it was a very different time for the telephony market. Back then, the top of the range of reference were phones like Samsung Galaxy S5, LG G3 and Nexus 6, sold for € 699, € 599 and € 649 respectively (good times, huh?). Without considering iPhone 6 and its € 729 required at launch. It was a time when the Chinese market was still underdeveloped outside the borders. Xiaomi was starting to get talked about with Mi 4, Huawei was still anything but mainstream with its P7 and Meizu was still a niche with its MX4. Different speech is that of OPPO, which already in 2014 showed what it was made of, producing very intriguing terminals such as Find 7 and N3.

And it is precisely at the end of 2013 that, from a rib of OPPO, OnePlus was born, a brand that has revolutionized the sector with marketing and sales techniques outside the fees. Pete Lau himself has an important background in OPPO, becoming vice president within a few years. Without a shadow of a doubt, his position as the young start-up against the giants of the market has placed it in a favorable position, resonating in the soul of those who were already protesting against the annual increases in the most famous brands.