Smartphone sales in India

Xiaomi continues to ride a tall wave of success as the latest quarterly reports put them in the top-five of units shipped worldwide, per a report from Strategy Analytics.

Samsung retained its position as the leader of the market, nabbing a 22 percent share and shifting over 79 million units. “Samsung continued its recovery from last year’s Galaxy Note 7 battery fiasco, lifted by robust demand for the new Galaxy S8 portfolio with an innovative bezel-less design,” notes Neil Mawston, Strategy Analytics Executive Director. “We expect the rumored Galaxy Note 8 upgrade with a bigger screen to further strengthen Samsung in the coming weeks.”

Samsung’s numbers are up 2 percent from Q2 2016, whereas Apple’s share has decreased from 12 to 11 percent, selling 41 million units. “Apple’s iPhone has gone out of fashion in China and this is placing a cap on its worldwide performance. Attention will now turn to Apple’s rumored iPhone 8 introduction later this year and whether its tenth-anniversary flagship model will be different or exciting enough to ignite a rebound in iPhone volumes for the important Q4 2017 Western holiday season,” Mawston commented.

As Apple sees their share decline, Xiaomi eagerly steps in and reclaims the top-five spot they lost one year ago. “Xiaomi’s range of Android models, such as the Redmi 4A, is proving wildly popular in India, snatching volumes from competitors such as Lenovo and Micromax,” says Linda Sui, Director at Strategy Analytics. She adds that “Xiaomi has bounced back since ex-Google exec, Hugo Barra, quit the company earlier this year and Xiaomi will be hoping the current momentum can be sustained into the second half of 2017.”