The next wave of smartphones: what to expect in the second half of 2025

New technologies such as AI integration, satellite messaging, advanced camera modules, and foldable displays are expected to define the next generation of devices. While some brands focus on durability and performance, others are emphasizing sleek design and cutting-edge functionality. Whether you’re a tech enthusiast or a business decision-maker looking to upgrade your fleet, here’s a detailed look at the most anticipated smartphones hitting the market in the coming months.

Samsung Galaxy S25 edge

Samsung is set to release the Galaxy S25 Edge, a smartphone that emphasizes minimalism and industrial elegance. Designed to stand out with its ultra-thin form factor, the S25 Edge aims to capture the attention of consumers who prioritize aesthetics and portability. Samsung is banking on materials engineering and compact design to deliver a phone that’s lighter and more pocket-friendly than any Galaxy flagship before it. However, early rumors suggest that this slimmed-down approach could come at the cost of battery life and camera module size. Samsung intends this device to go head-to-head with Apple’s own upcoming ultra-thin offering, the iPhone 17 Air, and the two could define a new era of thin-and-light smartphones.

Apple iPhone 17 Air

Apple’s iPhone 17 Air is expected to launch in September 2025 and is being touted as the thinnest iPhone ever made. This device marks a significant design shift toward a flatter, more minimal silhouette, appealing to users who value sleekness and refinement. Internally, it will still house Apple’s latest A19 chip, advanced neural engines, and possibly a redesigned camera bump to keep the profile slim. However, the ultra-thin design has reportedly led to challenges in managing heat dissipation and battery longevity. Apple is clearly positioning the iPhone 17 Air as a fashion-forward flagship for design-conscious buyers, but whether it balances looks with real-world performance remains to be seen.

Samsung Galaxy XCover 7 pro

For professionals and users who demand durability, the Galaxy XCover 7 Pro will be Samsung’s most rugged smartphone to date. Certified to MIL-STD-810H and IP68 standards, this model is tailored for field workers, warehouse environments, and high-impact job sites. It includes a 6.6-inch LCD display designed to be viewable under direct sunlight, a removable 4,350mAh battery for extended field use, and a 50MP camera capable of capturing detailed images in tough conditions. The XCover 7 Pro also includes programmable physical buttons for push-to-talk or quick app access, making it one of the most versatile devices for enterprise and industrial use. It is expected to retail for around €599 in European markets.