Brand and psychology: tell me what color your business is and i'll tell you who you are

Marketing is often trivialized and reduced to a mere science aimed at sales, but before this goal there is a complex set of operations aimed at persuading the public including the choice of the colors of the brand, the advertising campaign, the website and of the stores.

Colors are able to affect the perception that consumers have of a particular brand and play a key role in branding strategies: there are some cases in which it is precisely the color that constitutes the distinctive element.

Common thinking suggests that on a first date it It was the verse of a famous song by Cyndi Lauper from the late 1980s, which had met with great success. At the center of everything, the colors. True colors, perhaps bright.

They convey sensations, emotions, push us away or bring us closer, disgust us, make us feel alive. It works in interior design, complete with feng shui theories, in fashion, in make-up and even in marketing.