Displar: leading the augmented reality charge

We are getting what we have always wanted with virtual reality (VR) becoming a fixture in private and public life. However, lots of tech commentators speculate on the idea that that the bigger revolution in our lives lies with augmented reality (AR) technologies. No special hardware is required to take advantage of it (although it is certainly being developed, more on that in a moment). Up until this point in its lifespan, lots of its development is found in gaming. Case in point: when people think of augmented reality, the first touchstone is Pokemon Go!, the global phenomenon that first struck in the year 2016 and is still going strong. Apple also introduced the feature to multimedia messaging that makes emojis come to life.

But is that all?

In this, the year 2018, we are coming to find that AR is multifunctional and multipurpose, having the ability to help us in facets of our lives that range from tourism to storytelling to work-site safety. And it can even assist in helping people achieve a universal dream: having one’s own home.

Displar is an augmented reality software development firm based in the Polish city of Wrocław. Having been around for scarcely more than a year, Displar is already making a play to become a household name in AR, both figuratively and literally: their aim is to become a helping hand for real estate developers and home furnishing retail outlets by creating tailor-made software solutions that allow them to help consumers visualize both the interior and ANDRZEJ PAJDA PUBLIC RELATIONS MANAGER AND HEAD OF BUSINESS DEVELOPMENT FOR DISPLAR exterior of their homes.

The Handelot Times recently sat down with Andrzej Pajda, public relations manager and head of business development for Displar, who shared his opinions and his enthusiasm for this novel technology, which he believes has serious implications for changing the way we conduct our lives in the not-so-distant future.  TELL ME ABOUT DISPLAR.