Facebook which large companies have joined the boycott of the social network (and what they are looking for with it)

The ice cream brand Ben & Jerry’s has joined what is already a growing list of companies that, throughout the month of July 2020, have decided to withdraw their advertising - and their funds - from Facebook platforms.

The company that Mark Zuckerberg runs owns Instagram and Whatsapp, in addition to the social network itself and the conglomerate adds up to 80 other lesser-known companies.

This boycott is part of the “Stop Hate For Profit” campaign, which requires Facebook to take stricter measures against hate and racist content. Facebook gets $ 70 billion a year in advertising revenue, so the campaign accuses the social network of “amplifying the messages of white supremacists” and “allowing messages that incite violence”.

Ben & Jerry’s, owned by British consumer goods As we saw with Coca-Cola and Starbuck’s in the “Quick News” article, also outdoor equipment brands The North Face, Patagonia and REI joined the campaign.