Google new privacy agreement: what to expect

Google will retain less data than before on its products. A series of privacy updates from the Mountain View giant have been announced. The stated goal is to manage in the default settings less information in order to lighten the load of sensitive data without having to intervene by changing the settings. As we read in the Google blog, automatic deletion becomes the default option in the activity settings. First of all, greater user control over the privacy of some products. And then, above all, automatic deletion of data after 18 months and easier incognito browsing.

“As we improve the privacy and security of our products, we continue to speak for the importance of balanced regulation on the use of data worldwide, including adequate privacy legislation in the United States,” Pichai wrote on Twitter. “We have published a proposal for a regulatory From today, the first time you activate Location History - which is deactivated by default - you will have an automatic setting of 18 months as the default option for data deletion. This means that the data of the activities will be automatically deleted after 18 months, instead of being kept until you Same goes, for example, for Youtube.

The automatic deletion of information will be set by default to 36 months when you create a new account or if you activate History for the first time.

This improves current industry standards and at the same time allows YouTube to continue making useful recommendations based on the videos you have already seen or listened to - for example warning you when a new season of your favorite series comes out, On the other hand, the same mistrust directed towards social networks or applications such as FaceApp, is now also towards Google. In fact, the spotlight on the theme has led, over time, to the transparent choices even by the giants of the web. Sunda Pichai, CEO of Google, has announced some updates already active all over the world.