Kazi Najib Ashraf: as the markets open up

If there ever were a time for someone to launch their own mobile brand, well this is now and has arrived in style. Local and regional brands, in fact, have encroached in unchartered territories.

Brands that no one had heard of a few quarters ago are high in demand. Let’s mention Transsion, a local Nigerian brand that’s slipped across Africa and had flirted within the Sub Continental market. Moreover, Tecno and Infinix are now in demand of the major league boys.

Restricted margins had helped Xiaomi to creep in the top four slots, but too many players jumping in the bandwagon had also spoiled the money in the game. Huawei and its sidekick gave way to the lower cadre to do its magic. Still, now more than ever, the margins are on the south side of the balance sheet and there is an active demand for goods that would make money for the traders.

Huawei is backing up the new “kids” from its neighborhood in China, while it works on its proprietary operating system.