Kazi Najib Ashraf: how to generate revenue in the time of crisis: what’s there to do now

Things have been tough nowadays and it seems that this rugged terrain would be a norm for some time to come. Wars have seldom been necessary but there has been an upsurge of relentless conflicts across the globe disrupting everything from basic staples to technology transfers.

Africa has been marred by water disputes over the Nile creating a flash point, a cinder box waiting for a flash to erupt. The Russian conflict has been sending tremors across the world and west Africa has witnessed unprecedented upheavals against its ex colonial overlords. Wherever one looks, there seems to be an awakening of some sort, it may be nationalist or something on the ethnic lines but whatever it is, its causing disruptions to the status quo but for business these have been interesting times to say the least.

I operate from a region that’s usually on the top of your daily breaking news, may it be conflicts or uprisings but lately things have taken a turn that’s surprisingly different. The foes of yesterday have embraced each other and the classical fossil fuel dependent economies have begun a course of in country developments meant to lure in external investments, welcome global tourists in hoards as well as ensuring that the local populations are provided the facilities for entertainment that earlier were only accessible in the west, in short, the money circulates within.

For tips regarding smart retail you can always contact me at kazi.najib@playtorium.com Kazi Najib Ashraf The trade houses however have a challenge that these changes have created and are on a constant lookout for alternates. Diversification is a juicy word but where are the people to get that going? And then diversification of what if all you have ever done is to move boxes. As a consultant and advisor to local trade houses let me cite a few examples as to how a shift in mindset is slowly occurring within the electronics / mobile industry and what have been the factors creating this tectonic breakup of a fixated mindset.