Marketing and digital trends 2023

Big Tech is floundering, new balances from social networks and new promotion formulas are emerging. The environmental impact will be another major issue to keep pace in the coming years. In this article, we share some research on how the economy and digital marketing are moving globally as well as my humble thoughts on what to expect and how best to face the future that is already around the corner.

The first two years post covid-19 is about to end in a climate of great uncertainty.

Even Big Tech seems to be feeling the pinch after recent announcements of job cuts and hiring freezes from Google, Amazon, Meta and Stripe.

The market trend shows how consumer confidence has increased steadily up to 2021, also as regards online purchases recorded after the end of the lockdown, despite the announced peak of infections and, above all, after it became the news of vaccines is concrete. However, after February 2022 the positive expectations of the markets decreased with the invasion of Ukraine as shown by the performance of the S&P 500 index from the beginning of the year to October 2022.